ONME LAUNCH - IMMERSION

30th June 2025

ONME has arrived, with the intentional purpose not to disturb but to amplify - you. 

The dreamer, crafter, worldbuilder. A multidimensional space designed to offer a candid springboard for those pushing the needle and moving culture forward; one frame at a time.

Transcending the concept of a platform, ONME is dedicated to the intimate moments behind the output, the tangible spaces for expression and sincere appreciation for storytelling.

We've been sowing the seeds with our Photo Walks where photographers, both new and established, can collectively enjoy the value of the process and decenter the “post”. With this we encourage the returning of ownership to the artist within a landscape that currently crowns the algorithm. 

The launch ad hones into this slowness and nods to the quiet selection behind the camera. The art of decision and the immersive choice to ground your feet into a world that exists only on the other side of the lens. 

The photographer has the power to immortalise, to preserve, they make it so that milliseconds outlive their transient existence and become all that remains from everything that occured before or after them. 

Yours to capture, forever ours to feel.

“ONME” is a signal to the instinctive nature of “the photographer” the physicality of the camera is not what defines the craft, you inherently carry your equipment. The personal experience of the moments you capture is more important than the camera itself, the nuance you bring to each image arrives through a built in characteristic to give life to what you see.

- Written by Nubia Assata.

Credits

Write-up : @nubiaassata

Film & Photo : @dmochase

AD : @aljab_

Colourists : @aljab_ @mattfuckinbutler

BTS : @44mustie @homiebowie @soyouwannabeafilmmaker

Set assistance : @thrillstory @v4ishan4v

Prop making and design : @thejoemunro @oscar.leto

Extras : @shaysourcedit & his beautiful daughter, @katyastrophik, @mo.ohalloran

Main-body Lookbook : @sarahmeasho @cassiusuriah & Lucien.

Secondary Lookbook : @cassiaagy @9zin00 @nnaomiyg @monogrammmmmmmmm

Assistance : @thrtnmo @aljab_

Product Photography : @aaronpaulwalker

Website Design : @Troy.builds